Here's the Stuff Your Coder WON'T Tell You

Before you go blindly into development, help avoid being on of the 97% of tech startups that won’t make it in the hyper competitive and expensive field of software. This complete course will save you months & tens of thousands of dollars & it only takes a couple hours of your time.

This complete course will save you months & tens of thousands of dollars & it only takes a couple hours of your time.

Hit Ctrl+D (cmd+D) to bookmark this and come back when you can because - buckle up - It's over 2 hours of the knowledge fountain coming to your brain and we start with the Stumari UI/UX framework.

This Stumari method can be abstracted beyond software into all areas of business or even your daily life.  It is the ultimate customer focused way of being.  There are only 3 parts:

1) Stumari - this is your guest - your prospect, the person, much like you, that has only been here a few moments.  You want to give the stumari the best experience ever - which is how you need to build your app - which goes outside of the app because there is a LOT of marketing off app that still needs doing.

2) Supra - in the Olde World this means party - we have abstracted it into meaning your code base.  They way your user (Stumari) interacts with your offering.  The point is to create joy for your guests.  The supra can be further abstracted to be any service that you do for a guest - or client- in your daily life. More on this in Lesson 1.

3) Tamada - that's the emcee of the party - or in our terms the project owner - the entrepreneur that is promoting the particular application or website.  Tamadas oversaw the Supra and ensured the Stumari all feel welcome and leave singing their praises of the entire experience.  The process if done right creates a feedback loop for word of mouth marketing.  Through the use of the Supra the Stumari are converted into Tamadas and go forth to spread the word of the Supra to other new Stumari's - thus acting as Tamadas to new prospects.

What makes an app expensive? Lesson 2 is your go to source for the long and the short of it.

Software - especially custom software - is complex. Custom software diverges from pre-made packages that comprise a lot of software. But those pre-built frameworks and toolkits really shine when you take them to a new and novel application - but that can get costly.

Mobile apps often cost well more than $30,000. And to be honest, that is still low because it only is the code building aspect - nothing to do with the marketing and customer validation.

Many first-time developers are big picture people that have a business idea - well - that is only the 3rd most important part of your business. You need to have the right timing and team.

That is where the trick starts - You are not just an app developer, but a team builder and problem identifier that delivers its solution in a easy to use and clean way. It's tricky.

Lesson 3 really starts pushing the walls of humor and gets a little too political over the CAN SPAM Act of 2003 - which you really should follow unless you are the President. Really, try to unsubscribe to a politicians emails. Try it.

But the crux of lesson three is to use the internet to test your app idea through customer validation.
To validate your customer make them an offer.

Get your "x" here!  Subscribe today to be informed of "x" product or service.

If people want "x" product or service, they will give you their email address.  Seriously, how many emails are you deleting today? 1209?

The best way to gauge if customers want your service is to make them your offer.  Your App or website DOES something.  Well put it to the internet and see if anyone cares enough to expose themselves to "junk email risk."  I mean, it is not that much.  I'm signing up for things all the time.

The Unicorn Machines are designed to test your idea, but then refine it and pivot it so that you can develop it into something that people really like to use and find useful.  We think that too often developers push you into building an app too soon because you have not interviewed your customer enough.  That's the take away from Lesson 3.

This is the quickest and dirtiest "so what" we can offer you.  If you get a quote, ask us about it.  We were founded by a lawyer that started to learn to code and found a LOT of similarities between them.

If you have not done a quote before, please let us help.

Quotes can be very one-sided and the project owner (Tamada) can be very eager to get into development so they can launch their dream.  They may gloss over a LOT of details that will cost months and thousands of dollars.  Do not be so eager.  Wait and get validation from your customer.

And use the tips in Lesson 4 to help push back on the contract negoiation.

Lesson 5 is the shortest and most fun.  It is a very quick lesson - prototype your app.  Again, please, please prototype your app.

Then you have something to give to people to see what they think about it.  You can see your vision better and start deleting features.

Deleting features!!?? Yes, what is the - not just the, but THEE thing that your app does?  Focus on that, a prototype can really greatly help you organize your app before it goes to development.

They save lots of time and money, but very rarely are they included in the quote you get from your dev company.

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You’ve heard about our Unicorn Machines that are introduced in Lesson 6 and explained in detail over the last several lessons. Amp up your App or website now by getting your own custom made version right now.

Hit Ctrl+D (cmd+D) to bookmark this and come back – this episode really does it all.

It talks about how MVPs have launched Buffer, Zappos, and Dropbox.  You can do the same darn thing – right now.

You can take your MVP and bang it out right now with the right Unicorn Machine.

The MVP simply offers what your app does, and sees if anyone really gives a crap about it.

Tom also discusses the Heuristic of the “ascent of commitment” and compares it to Tesla.  Seriously – check it out.

Maybe the best Cold Open out of all the Lessons – that investor really did not like the idea of the Unicorn Machine.

We discuss why tech companies always want more investors – here’s a quick:

1) you are practicing your sales chops because you are securing a lot of money from sophisticated people and they still are giving you money to probably lose it — if you really look at the data.

2) Tap dancing to work – Just check out the video.  You’re going to see if Investors will harsh your mellow

3) are you making money?  Awesome – then do you really need investors or do you need a loan?

4) the team – some things are more important than money.

5) just watch it – it’s pretty decent.  And always – if you’re ready to get going, we sell Unicorn Machines below.

This is the best lesson that is done – Number 8.  You really need the 8 points covered here.

Do yourself a favor & watch it twice then share it with your momma.  Below is a brief summary.

  1. Optimistic time estimates –

Planning fallacy – This phenomenon occurs regardless of the individual’s knowledge that past tasks of a similar nature have taken longer to complete than generally planned

  1. Sloppy conception of proposal –

The 430 blocks of time – but not only….First time developers _and many other commercial buyers of code – have little experience with what they are buying, or asking for.  

Is the project tightly described – does it have no added fluff – are there tool tips already built in – what about the way you on board the user the first time.

When describing your application, have you gone over and over your idea in your head to really strip it all down to what you want it to do – then go what you need it to do – really take more time to plan your app out before just getting to the proposal stage – it’s kinda why we run our unicorn machines through the gates we do before getting to development.  Because we want development to be as short as possible…because you know what happens?

It’s number 3

  1. Dev team turnover

Devs are working on various other projects all at the same time..they are also in high demand, so they may take another job, or be reassigned if they are screwing up at their job and need to go back down a level to keep practicing their chops.  They get sick, take vacations, and everything people just like you do at your job.

Keeping your project as small as possible and as well conceived reduces the dev time and therefore limits exposure to team turnover risk.

And what…what let me just check facebook really quick.

Honestly, lack of funding is only the 4th most reason that start-ups fail.  There are worse things than lack of funds & if you are doing things well, you’ll get funds – still did not save YikYak – remember them?  Here is the outline for the lessons provided in Lesson 9 on why they fail.


  1. No Business plan
    1. So i’m telling Vish we should have these plugins on the UM`
    2. One page deal –
    3. Just read it.
  2. Undefined idea
    1. It’s what the business plan helps to confine
    2. UM really concentrate on getting your SOW
    3. What are you building
    4. Why do customers want it.
    5. Do you have the main thing to do, or are you mushrooming because you are not focusing on your customer?
  3. Trying to Scale before it breaks
    1. If you skip undefined idea
    2. Start  building ready to scale
    3. Burn baby burn
    4. Startup costs are more than just building your code, you have to live and operate (marketing for example).
  4. Not focused on booking revenue – Selling
    1. You say, you just need funding? no..Fortune magazine said 30% of start ups fail for lack of funding.
    2. Many startups fail because they do not make sales, they are worried about luanching before they are selling…launch may not come.
  5. Bad luck – Wrong place wrong time
    1. Time ain’t right (magic taxi)
      2. Taxi magic 2009
    2. What’s in a name?
    3. Real quick top 3 failed start ups in 2017
      1. Jawbone Beepi to Yik Yak,
  6. Bad Team building
    1. Bad members
    2. No rich member
    3. Unicorn machine fixes this
    4. No incubator


Lesson 10 wraps it all up with one of the most important aspects of your software project – marketing.  What should you do?  2 things:

1) Watch Lesson 10, and

2) Get a Unicorn Machine to start shaping and refining your idea so it hits it off with your customers.


Any other questions – please get in touch with us!


Buy Unicorn Machine

You’ve heard about our Unicorn Machines that are introduced in Lesson 6 and explained in detail  in lessons 7 -10. Amp up your App or website now by getting your own custom made version right now.